07/16/2014

IBM and Apple focus on the Enterprise

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Apple is working with IBM to push into the enterprise space. Apple really has mainly focused on the consumer market, but products like IBM Traveler have made BYOD a reality.

Now, with IBM, Apple is going to focus on large enterprises.

Tim Cook gets a corporate partner with a great enterprise player to promote Apple as enterprise ready.





Ginny Rometti mentioned security, which is an overwhelming concern with BYOD. If Apple and IBM make new offerings that satisy IT departments, this should make Android very nervous, and of course make Blackberry start looking at its exit options.

All in all, a very interesting partnership.

Lotusphere

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